New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...

Is it really safe to let an LLM directly control a company's advertising budget?When marketers or business leaders ask this ...

Mayan announced it raised $5 million in funding. These are the details. Mayan – a fully-remote company that builds optimization and automation technology for Amazon sellers – announced it has raised a ...

The Limits of Ad Creative Optimization and the Breakthroughs Brought by LLM and Reinforcement LearningIn digital marketing, ad creatives are one of the most critical variables influencing conversions ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers ...

EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, purpose-built for the Convergent TV era. Fueled by more than a decade of EDO’s ...