Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple's apps.

App Tracking Transparency requires an app to ask permission before linking data collected inside it with data collected by other companies’ apps or websites, for advertising or for sharing with data ...

Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user ...

Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature. Since the release of iOS 14.5 in April 2021, Apple has ...

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how ...

Poland has opened another antitrust investigation into App Tracking Transparency, to determine if Apple misled users about privacy while also creating an advantage over third-party app developers. The ...

Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating that this is an abuse of the company’s powers. This bizarre ruling follows a ...

The German Association of the Branded Goods Industry and various other group want Apple to be forced to change its App Tracking Transparency rules, reports Reuters (a subscription is required to read ...

Starting with iOS 27.2, developers will have the option to use an alternative ATT system prompt in the EU. Here are the details.

The new prompt includes an optional “Additional Information” button. The alternative prompt will be mandatory in Germany, France, Italy, Poland and Romania. EU users can be reprompted for tracking ...