There’s a cute surprise coming for customers picking up their iPhone Duos in Apple Stores — a special customization.

For a limited time, you can save up to 17% on the second generation Apple AirTag trackers.

Apple is planning a major retail refresh that brings back dedicated Genius Bars, reorganizes pickup and Today at Apple areas, and removes the giant video walls found in many stores.

Apple is preparing huge retail store demos for the new folding iPhone Duo. Find out what to expect during your hands-on visit ...

Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple ...

Apple is preparing a major retail push for its first foldable iPhone, with flagship stores set to receive dedicated displays ...