Navigating the world of online beauty shopping is no easy task; finding the perfect shade or the right product can often feel like searching for a needle in a haystack. Recognizing the need for a more ...

Chairish, Inc. is the latest retailer that has jumped into the augmented reality (AR) craze, launching an AR feature in its iPhone and iPad apps that lets buyers visualize its products in their home.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

NEW YORK--(BUSINESS WIRE)--Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' ...

Glorious Cannabis is using AR technology to promote its Icewater pre-rolls. Credit: Courtesy photo Glorious Cannabis is going high-tech to spread the word about its “Ice Water” bubble hash-infused pre ...

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In the not-too-distant future, grocery shoppers wearing Google Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will ...

Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...