The new Monster Energy Big 12 era is upon us. Over the summer, the Big 12 Conference signed a deal with Monster Energy that ...

IRVING, Tx. (WBOY) — Big 12 Media Days kicked off its 2026 session on Tuesday with a monster-sized announcement from Big 12 Commissioner Brett Yormark. In his opening statements, Yormark announced ...

Big 12 basketball and football fans are about to become very familiar with Monster Energy. Conference commissioner Brett Yormark announced Tuesday that the Big 12 has agreed to a multiyear agreement ...

Indiana finally joined the ranks of those with a jersey patch this week. Thankfully, its as good as it could be. SB Nation ‘Prepare for More Ads,’ ‘All About Money and Not the Integrity of the Sport’ ...

FRISCO, Texas — Corporate sponsorship in college athletics isn't new, but it's about to become even more in-your-face in the form of titles, uniform patches and on-field logos. The Big 12 Conference ...

Indiana finally joined the ranks of those with a jersey patch this week. Thankfully, its as good as it could be. The College Football Playoff is nearing a deal to expand to 24 teams in 2027, ending ...

Big 12 sold part of its naming rights to Monster Energy as an entitlement sponsor. Football and basketball will be branded Monster Energy Big 12 on conference platforms. The agreement includes Monster ...