Agentic was the unofficial buzzword at DMEXCO 2026, as industry insiders weighed up the impact of the frontier technology, ...

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

PubMatic brings a powerful programmatic layer fueled by its AI operating system, AgenticOS. The system’s agents could help ...

Peer39 has released a report titled The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, which finds that CTV impressions can receive brand safety classifications even when the ...

CTV in the USA now streams through Crave. A free account and a Canadian IP address unblock it, and CTV News plays without a ...

Advertisers can now buy CTV on what audiences watch, not just who they areNEW YORK, Sept. 28, 2026 (GLOBE NEWSWIRE) -- Channel Factory, the global contextual advertising company powering performance ...

With CTV’s early reach problem solved, the next challenge is making that reach intelligent – that is, understanding the audience’s journey before, during and after impressions. Now advertisers need a ...

As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV ...

This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, ...

Starling, a connected TV supply-side provider, has launched a new platform built for connected TV, aiming to help advertisers and publishers deal with fragmentation, weak audience signals and limited ...

India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households ...