What do you want to sell with that case study? — Starting Case Study Production with AI, Part 6

This is the 6th installment of the "Let's Create Case Studies" series, which aims to bring case study production in-house ...

Why are B2B "case study articles" boring? | Moving from standard flows to content that "pushes the consideration layer to act"

In BtoB marketing, "case studies" are extremely powerful content.However, articles produced using the standard pattern of ...
B2B Marketing Magazine

What 15 years of B2B case study interviews have taught me about your audience

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...