Comcast Advertising, the advertising division of Comcast, today released new findings from its Multiscreen Performance Report ...

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Additionally, Comcast Advertising announced a new partnership with Amazon Ads, giving its local and small-to-medium sized customers access to Prime Video for the first time. These advertisers can now ...

Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.

Comcast promotes James Borow to lead its Universal Ads platform, signaling a strategic push to integrate ad tech assets and drive growth amid cable market challenges. In a strategic move highlighting ...

Comcast's recent success in mobile has evidently touched a nerve at AT&T. The telecom giant lodged a complaint with an ad watchdog group about several marketing claims Comcast has affixed to its ...

NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day and baseball great Cal Ripken Jr. all joined Comcast Advertising’s presentation to ad buyers Wednesday in New York. The ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness When you purchase through links on our site, ...

Thanks to increased ad revenue from the Super Bowl and Winter Olympics, Comcast (CMCSA) beat revenue expectations and saw fewer subscriber losses to its residential broadband service, helping offset a ...

The ad division of Comcast today released its latest “Multiscreen Performance Report,” which reflects the evolution of its ...