Editor's Note: The following is a guest post from Linda Deeken, chief marketing officer, and Chris Fosdick, principal, at The Cambridge Group. To get to the heart of customer demand and unlock new ...

COLUMBUS, Ohio, July 8, 2019 /PRNewswire/ -- Nationwide now has a new digital customer interview that is a key component of a multi-year investment designed to transform, enhance and simplify its life ...

Customer interviews are responsible for guiding today’s best products. It is much easier to build an execution plan based on customer insights rather than guesses of what the customer needs and will ...

When applying for a job as a customer relations representative, expect interview questions about your qualifications and work history, but be prepared to answer additional questions about your ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

When preparing for a job interview, particularly for a position involving customer service or support, it's crucial to understand that excellent customer service is both situational and contextual.

Today’s interview is with James McGourlay, who is the Senior Vice President of Global Technical Services at OpenText, a global leader in Enterprise Information Management (EIM) & Canada’s largest ...

To understand customer demand and grow your business, learn to take cues from your customers. To better understand the path your customers are on and how to join them on that journey, it’s important ...