Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

This article was written by brand-building expert Denise Lee Yohn, who will be one of the keynote speakers next month at the 7th Annual Fast Casual Executive Summit. Earlier this year, the Wall Street ...