There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Maybe it’s because Labor Day was early this year, or how cooler weather in my area has finally turned consistently cooler after brutal heat in July. But I was still taken aback by the holiday merch ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Scott Swedenburg of Mail Enterprises, Birmingham, Ala., offered those "50 Direct Mail Tips" in remarks before CUES' Marketing, Operations and Technology Conference here. Acknowledging that some of the ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

One of the best things about this time of year is that it’s perfect for yard sales. But judging by what I’ve seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity ...

Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different ...