A product manager at a language, fitness or study app hears the same request most quarters: add streaks, add badges, add a ...

Big companies such as Intel and Accenture incorporate gaming elements into the work process to improve employee achievement. Could gamification apps work for small business?more If you have any doubt ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

In the quest for greater productivity, some workplaces have turned to gamification as a strategy for boosting employee engagement. But is relying on competition and extrinsic rewards the best strategy ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

Costs for customer acquisition continue to rise. Pay-per-click ads are becoming more costly each quarter. Social media algorithms can make organic reach harder. Brands that are winning in 2026 aren’t ...

New research traces how educational gamification is evolving from instructor-controlled apps to persistent, student-built ...