Magnus Scheving, creator of ‘LazyTown’, is a global phenomenon and reluctant Icelandic icon. Presidents take his calls and children in 128 countries listen, but he thinks he has outgrown his small ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

WHEN it comes to flexing some muscle in the war on childhood obesity, Magnus Scheving's efforts have been little short of heroic. Which is apt given that the creator of BBC2's Lazy- Town also plays ...

He created a children’s TV phenomenon, lowered Iceland’s childhood obesity rate, built his own house and became a European champion sportsman for a bet. He created a children’s TV phenomenon, lowered ...

TODDLERS know Magnus Scheving, the boss of LazyTown Entertainment, as Sportacus. The hero of “LazyTown”, a children's television programme that promotes healthy lifestyles, Sportacus lives in an ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...

There’s something that Magnus Scheving wants kids to do after they watch his new show, “LazyTown,” on Nick Jr. He wants them to get up and go. And keep going. “Kids are the same wherever you go,” ...