SMU agreed to a jersey patch deal with Texas Capital across all sports, per On The Pony Express’ Bill Embody. ESPN’s Pete Thamel first reported the news. It’s the biggest sponsorship deal in school ...

One of the bigger conversations in college sports right now, outside of the hooplah of eligbility and potential bills, is the idea of teams adding sponsorship patches. Nearly two years after the NCAA ...

COLUMBUS, Ohio (WCMH) — The 2027 NCAA women’s basketball Final Four will be coming to Columbus and the logo for it has been unveiled. The NCAA released the logo that will be on center court at ...

Add Yahoo as a preferred source to see more of our stories on Google. The NCAA and officials from the Detroit local organizing committee unveiled the logo for the 2027 Men's Final Four on Friday.

Get ready for corporate logos on college uniforms. The NCAA said Wednesday that the Division I Administrative Committee had introduced a proposal that would allow schools to sell advertising space on ...

The NCAA has tried to keep its distance from sportsbooks, but that's set to change. The NCAA will now share its data and logos for championship events to sportsbooks through an exclusive partnership ...

The official logo for the 2026 NCAA Men's Final Four was unveiled Friday, featuring iconic elements and vibrant colors that represent Indianapolis and the state of Indiana. The logos for the 2026 NCAA ...

Could Nebraska schools have a commercial logo on their uniforms? It's possible after a proposal was approved Friday by the NCAA. The Division I Cabinet approved a proposal allowing Division I sports ...

April 25 - The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship events through Genius Sports, multiple outlets reported Friday.

College athletes will be debuting commercial jersey patches during the 2026-27 academic year. The NCAA announced Friday that D-I teams will be allowed to wear up to two brand logos on uniform and ...

Columbus officially launched its countdown to the 2027 NCAA Women’s Final Four Thursday with the unveiling of the event’s logo at Nationwide Arena. The Columbus Local Organizing Committee, in ...