YouTube India’s 2025 list shows that hits today don’t come from passive listening, but from active participation by millions of creators. With almost everyone holding a smartphone and posting Shorts ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

In 2025, Google’s YouTube made several major upgrades, some of which frustrated users and some of which pleased them. In a world of fierce competition, it’s hard ...

After being announced recently, the YouTube app for TVs is widely rolling out a few changes including a dedicated Shorts feed that lives at the top of the subscriptions page. There’s been a heavy ...

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...

As microdrama apps gain traction, YouTube is clearly betting that episodic short-form storytelling will stick around. And that the format belongs on Shorts. At its Made On YouTube event on Wednesday, ...

Starting March 31, YouTube will count views instantly when someone plays a YouTube Short video. The previous policy was that a view only counted if a viewer watched for a minimum span of time. YouTube ...