As category captains, manufacturers have expanded their relationships with retailers by taking on the role of trusted advisers in all these areas. Until now, pricing has been conspicuously absent from ...

In this episode, Jay Deady, President of Price Optimization at Zelis, discusses why fragmented pricing operations create inefficiencies for health plans and how integrated solutions, advanced ...

When it comes to pricing in the SaaS industry, each company is like a snowflake: No two are exactly the same. While there are certainly clusters of approaches, there is no one right way to price.

EG On The Move and Coborn's leverage data to optimize strategies, improve market positioning and more. "Our collaboration with PriceEasy marks a pivotal step towards smarter pricing and enhanced ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Right pricing: Is it science or art? That, in a nutshell, is the conundrum considered in the front-page news feature in this week’s SN. The headline on the presentation’s inside pages refers to the ...