Target is celebrating the launch of its revamped loyalty programs with its first-ever Target Circle Week in April – and the return of Kristen Wiig's "Saturday Night Live" character, Target Lady. "It's ...

Add Yahoo as a preferred source to see more of our stories on Google. Kristen Wiig is definitely on target in a new ad. Wiig reprises her famous Target Lady character in a new commercial for the box ...

Wiig's promotion of "Terget" brings a decades-old character full circle. Target Lady has returned — and you'll never guess what store she's promoting. Kristen Wiig is back in the iconic bowl-cut wiig ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target has tapped Kristen Wiig to reprise her Target ...

Energetically renewed and re-glued into her bowl-shaped wig, actress Kristen Wiig has returned to the public eye as the beloved Target Lady from "Saturday Night Live" (SNL) in a new campaign. Wiig is ...

Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program. Wiig’s character, which she created ...

Target is putting a familiar face behind its marketing for Circle Week, a recurring deals bonanza that caters to members of the big-box store’s loyalty program. The latest promotional blitz follows a ...