Every label in music right now knows how to go viral. Almost none of them know what to do the week after. That gap is where ...

TikTok has become one of the fastest pathways to music stardom, turning unknown artists into national names with a single viral moment. In the streaming era, the platform has emerged as a powerful ...

How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The ...

The internet and social media have transformed the way in which we hear and understand music today—and online communities and platforms from YouTube to TikTok have changed how music circulates and ...

Is "chicken banana" the new "67"? A viral music video was released in February 2025, and it's spawned a trend of dance videos and AI slop that's morphed into a brainrot meme. Now, teens, tweens and ...

Discovering the new hype songs all over the internet would normally take a few steps on platforms, but Apple wants to change that on Apple Music and Shazam with the latest "Viral" playlist feature.

TikTok has become a powerful tool in the evolving terrain of the music business, changing the way songs get worldwide exposure and artists are found. Far from a simple short-form video app, it is now ...