Tourism group is on a hunt for the region's first official "nose," who will be tasked with "tracking down its finest scents." ...

It’s 25°C at the beginning of August. As I stroll along a wide river — the banks embroidered with trendy restaurants and tomato-red poppies — I pass young couples on benches, laughing and cuddling.

Finnish tourism last year welcomed its best ever figures, with more than seven million guests arriving from overseas for an overnight stay. The figure is even more impressive when one considers that ...