YouTube is about to give every video on the platform a bigger number. Whether that number means anything to a brand writing you a check is a question creators and agencies are now racing to answer.

Elon Musk ushers in even less transparency on Twitter with the removal of the video view count metrics. Credit: CHRIS DELMAS/AFP via Getty Images Ever since Elon Musk has taken over Twitter, it's ...

When looking at a list of videos, what catches your eye changes depending on how they are sorted. Sorting by newest shows you 'how your recent videos performed,' while sorting by view count shows you ...

Things have been more than a little turbulent at Twitter since Elon Musk took over at the company. Having overseen various controversial changes including an overhaul to the verification system, the ...

Are you about to post an entirely new Instagram Reel, then look after an hour at the number of views and try to figure out if your view count is good enough? Well, you definitely are not alone! This ...