The retail giant has struck a deal with Warner Bros. Discovery so advertisers can target Walmart shoppers on linear TV.

Walmart’s ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025 ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

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Walmart’s $2.3 billion buyout of smart-TV maker Vizio may be stealing headlines, but the retailer’s new financial results offered plenty of other insights into its growth plans. Topline results beat ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke ...