Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. It is hard to escape the authenticity cult. Corporate ...

Right now, authenticity sells, and that's why everyone claims to have it. It's become a buzzword that's thrown around in marketing and social media. But what does being authentic actually mean? Is it ...

Below, Jodi-Ann Burey shares five key insights from her new book, Authentic: The Myth of Bringing Your Full Self to Work. Jodi-Ann is a writer and critic on race, culture, and health equity. Her ...

Authenticity in leadership isn’t about being unfiltered — it’s about letting your values guide how you show up and communicate consistently, while still remaining empathetic. Predictability matters.

Is authenticity still an ideal? On the one hand, I have found in my research that authenticity seems to be disappearing. Others, such as the existentialist philosopher Gordon Marino, have similarly ...

Imagine sitting at home getting ready for a first date or your first day at a new job and wanting your first impression to be perfect. The pressure in that situation can be immense. You sit there, ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

A fast-growing DTC brand decides it’s time to “be more authentic.” So they lean in—posting behind-the-scenes videos, founder ...

In an era where consumers can spot performative messaging from a mile away, “authenticity” has become one of the most overused and misunderstood ideas in branding. Too often, companies mistake ...

For broadcasters and content creators, the mission hasn’t changed: get content shot, edited, produced, and ... Read More ...

It's easy to throw around the word "authenticity" in leadership circles. Yet, like many buzzwords, it's lost much of its meaning. Authenticity isn't a license to overshare or a directive to reveal ...