YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

YouTube has become a go-to platform for sports content, offering far more than traditional game broadcasts and sports news. Alongside highlights and commentary, viewers can find content tailored to ...

Network will air 30-minute episodes, with longer, one-hour versions available on the Scripps Sports YouTube channel the next ...

The free channel is intended to introduce younger audiences to different sports, athletes and memorable sporting moments.— ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

There's a new way to watch the Stanley Cup champs this season. Here's all you need to know. A new season brings a new way to ...

After months of build-up, YouTube TV’s new Sports and genre plans feel underwhelming. YouTube started hyping up these plans in December, promising cheaper bundles with fewer channels you don’t care ...

Now that all those pesky retransmission and carriage disputes are out of the way. By Tony Maglio Just in time for not the Super Bowl, YouTube TV is rolling out a sports plan. The sports plan, called ...