I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

Even though Wall Street is panicking over Google's earnings call, it seems obvious to me what is happening. They are not going to slow down when it comes to AI. Throughout the call they spoke of ...

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There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

This is the 3rd edition of Marie’s QRG workbook, originally published in 2018. This workbook will guide you through assessing your site in GREAT detail according to the guidance in Google’s Search ...

"Query fan-out" is an AI powered search technique where Google combines results from multiple related searches to provide a comprehensive answer, rather than just showing results for a single query.

My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own ...

I finally dug into the January 2025 update of the rater guidelines and there are a lot of changes! (Here is the previous version if you want to compare.) While the quality raters have no direct effect ...

Google recently held an event in which they invited a small group of website owners who had been impacted strongly by the helpful content system. I’ll recap some of the great blog posts and tweet ...

Have you received a Pure Spam manual action from Google? I have found that Google’s documentation on these penalties is not terribly actionable. Recently, there has been an increase in the number of ...

I ran this on Google's own page about the new Lighthouse report for agentic browsing and it turns out that Google's own documentation has issues that might hinder agents! The new report does not give ...