I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

Even though Wall Street is panicking over Google's earnings call, it seems obvious to me what is happening. They are not going to slow down when it comes to AI. Throughout the call they spoke of ...

AI News You Can Use is my free newsletter with the latest industry news on AI & Search. I agree to receive the Search News You Can Use weekly newsletter containing industry news and updates. I ...

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

"Query fan-out" is an AI powered search technique where Google combines results from multiple related searches to provide a comprehensive answer, rather than just showing results for a single query.

My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own ...

I finally dug into the January 2025 update of the rater guidelines and there are a lot of changes! (Here is the previous version if you want to compare.) While the quality raters have no direct effect ...

Google recently held an event in which they invited a small group of website owners who had been impacted strongly by the helpful content system. I’ll recap some of the great blog posts and tweet ...

Have you received a Pure Spam manual action from Google? I have found that Google’s documentation on these penalties is not terribly actionable. Recently, there has been an increase in the number of ...

Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI Mode, and the AI features in Discover. If you have been ...

Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago, I ...