Chloé started out at a mobile content company before smartphones even existed, then joined Glispa, a Berlin-based ad network specialized in app marketing. Those experiences gave HER the courage (or ...

Software publishers often have an established presence on Softonic without managing it. The catalog lists over 1.5 million programs, and those pages rank in Google, appear in AI-powered ...

When a mobile game campaign reaches its ROAS target, the natural next step is to consider increasing the budget. After all, if the campaign is delivering the expected returns, why not invest more?

Apple Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which often ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

Affiliate marketing is a great way to monetise your app and make a profit from the advertising content you provide, so there are several benefits from working with publishers through affiliate ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...