Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

In a new TikTok trend, Gen Z is “getting robbed,” but they have other priorities Viewers are anxiously following Ash Dykes as he prepares for his most dangerous expedition yet: paddling down the Congo ...

Physical and verbal wish lists are still the norm for kids letting their parents know what they want for the holidays.

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.

Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!) ...

The ‘90s revival isn’t dying out, and there are even signs that the obsession with bringing back the decade is only getting stronger. When we asked Millennials which decade had the best culture, from ...

Can Gen Z even read this sentence? Well, yes, and our data shows they’re reading more than anyone is giving them credit for.