Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

YPulse’s brand tracker data shows the sports leagues performing best with Gen Z and Millennials right now. Here’s what they are… YPulse’s Scouting Next Gen Sports Fans trend report explored Gen Z and ...

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we told you that ...

Gen Z has embraced “treat culture,” finding joy in small, intentional purchases that make each day feel special Whether an afternoon coffee or a sweet snack, Gen Z is literally treating themselves ...

A Minecraft horror movie on YouTube called “Verity” is all Gen Alpha can talk about Black Gen Z is bringing contemporary dance back on TikTok with a new dance trend Millennial and Boomer parents are ...

Nike is the top scoring fashion brand among European teens Adidas and Jordan are following behind, proving this demographic’s love for streetwear and activewear fashion styles European teenagers also ...

Physical and verbal wish lists are still the norm for kids letting their parents know what they want for the holidays.

We asked young consumers their biggest hobbies right now, and found not only their top pastimes, but some differences between groups that brands should understand… In the last year, hobbies arguably ...