There are many restaurants of similar genres lined up in front of stations and shopping streets. Even though you are ...

From localism to addressable ads and dynamic ad insertion, the world of televised spots is evolving faster than ever ...

How far can we go in advertising cancer screenings?That was on my mind, so I was looking into medical advertising.Expressions ...

In crowded consumer markets, every brand is competing not only for sales but also for belief. Products promise to be brighter, cleaner, and long-lasting, and each seeks to persuade consumers that its ...

Sept 1 (Reuters) - Chinese consumer electronics ⁠company ⁠TCL sued South Korea's ⁠Samsung in Los Angeles federal court, accusing its rival of falsely advertising some televisions as using "Mini LED" ...

Sports marketing operates on two distinct fronts: marketing the sport itself to grow fans and revenue, and marketing non-sports products through sport to reach highly engaged audiences. The field ...

The revision of the EU pharmaceutical legislation is close to final, with adoption of the revised legal framework expected by fall of 2026. Although a 24-month transition period is applicable to most ...

Novo Nordisk’s effort to halt Eli Lilly’s national advertising for Zepbound and Mounjaro asks a New Jersey federal judge to decide when scientifically accurate clinical-trial results can become ...

Let’s be real: a lot of brands try to show up for the LGBTQ+ community, and some of those attempts are chef’s kiss, while others are… well… rainbow washing in ...

The notice of Novo’s planned preliminary injunction motion comes days after the company filed its initial lawsuit against Lilly over its GLP-1 drug advertising. (iStock / Getty Images Plus) Novo ...

The GLP-1 market has been hot for a long time, but things are even more heated behind the scenes. Danish healthcare company Novo Nordisk (NVO-0.99%) and massive U.S. drugmaker Eli Lilly (LLY +0.43%) ...

Since the World Cup began on June 11, thousands of international fans have been pouring into U.S. host cities to watch the games, and it’s caused social media to explode with heartwarming stories of ...