"Re-purchase coupons for one-time buyers, VIP offers for those with three or more purchases." Even though you intended to segment messages by purchase frequency, customers who bought yesterday receive ...

I have been in the digital marketing industry for 20 years and currently work in marketing for a D2C manufacturer.There is a ...

Customer relationship management refers to the organized approach businesses use to develop, maintain, and improve ...

The article discusses architectural principles, implementation considerations, operational benefits, limitations, and broader ...

Use customer interviews to understand how buyers behave across Google, LinkedIn, Reddit, Amazon and other channels — and ...

In today’s rapidly changing financial environment, data has become one of the most valuable resources for understanding the ...

Canadian retail faces polarization between value and premium tiers, driving format changes, franchising growth and AI tools ...

A customer journey is the path a customer takes from first awareness of a product or brand to purchase and beyond. Journey thinking matters because customers don’t judge a company one touchpoint at a ...

Most segmentation models rely on behavioral data such as clicks and pageviews. But in many industries, understanding the real-world context behind a purchase explains customer behavior far better than ...

In a previous post, I dove into some survey results to explain why segmentation has evolved into a foundational concept for network security. Specifically, I discussed how a dual segmentation approach ...

“If I could change one thing about my organization’s segmentation approach, it would definitely be to further automate and integrate our segmentation tools and processes. By leveraging automation and ...

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favorite brand of fishing gear. There ...