Golden yellows are the standout color story of 2026, with multiple shades gaining traction across markets and genders, led by menswear. Powder Pink is making a comeback in European womenswear, with a ...

TikTok is now part of Heuritech's fashion trend data, alongside Instagram and Little Red Book, also known as Xiaohongshu (for Chinese market). Each platform brings a distinct, genuine view of what ...

A capsule collection gives brands more flexibility than a main seasonal collection, but flexibility does not mean launching at any time. The right launch window sits at the intersection of three ...

For FW27-28, Première Vision positions material itself as the primary source of desirability, built around the "Living Matter" theme and its three scenarios: Matter of Time, Matter of Ease, and Wild ...

After a decade of a strict road-or-trail binary, 2026 marks the first real crack in how running footwear is categorized, though most brands are hedging their bets. Search interest in "gravel running" ...

Print maximalism is gaining momentum, with designers experimenting with different scales of the same print and bold patterns such as Big Dots and Checks. Blue, fringe and Capri pants are set to ...

Gen Z is transforming fashion with self-expression, digital discovery and a growing appetite for versatile pieces, blending viral microtrends with timeless wardrobe staples and resale. Heuritech’s ...

Athletes are no longer defined solely by performance - a new era of personal branding, luxury partnerships, and cultural influence is reshaping sport and the fashion industry around it. Heuritech's ...

Sports events have become one of the most powerful trend-setting forces in fashion, generating cultural signal and consumer adoption that increasingly rivals, and in some cases outpaces, what the ...

Augmenting historical data with external, AI-driven social signals helps brands better anticipate fast-changing consumer demand and reduce reliance on intuition. Embracing probabilistic modeling means ...