This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

Physical and verbal wish lists are still the norm for kids letting their parents know what they want for the holidays.

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!) ...

YPulse explores Gen Z’s trading card hobby—from the types they collect and play with to who’s driving the hobby’s growing ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.

The ‘90s revival isn’t dying out, and there are even signs that the obsession with bringing back the decade is only getting stronger. When we asked Millennials which decade had the best culture, from ...

Can Gen Z even read this sentence? Well, yes, and our data shows they’re reading more than anyone is giving them credit for.