YPulse's 2026 Gen Z ranking report covers Gen Z's favorite brands, celebrities, TV shows, video games, and more—and why they ...

Cool” is a coveted label that brands across industries are constantly trying to earn. Even the youngest consumers and household influencers—tweens—already have plenty of opinions about which brands ...

Gaming streamers are also among the creators European Gen Z loves (and well, duh!) ...

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

YPulse explores Gen Z’s trading card hobby—from the types they collect and play with to who’s driving the hobby’s growing ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

Physical and verbal wish lists are still the norm for kids letting their parents know what they want for the holidays.

Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!) ...

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.